The POP UP Generation
"I was reading about Pop Up restaurants, "Picture the scene: you're going out to eat at one of London's hippest new restaurants. You've dressed up and are ready for a night of intimate fine dining – trouble is, first you've got to find the place and unlike Covent Garden, there are no helpful tourist signs in the maze of quiet residential streets in Kilburn, Dalston or Brixton."
This is dining out with a difference – underground, "pop-up" restaurants in private homes are the latest foodie fad to hit London. From creative cuisine in Kilburn at MsMarmiteLover's The Underground Restaurant to nine-course vegetarian Japanese eating on slouchy sofas in Horton Jupiter's beatnik flat, called The Secret Ingredient, in east London, guerrilla dining is at the cutting edge of eating out, provided you can find the location in the first place. Even celebrities and famous restaurants are getting in on the act, with Jo Wood opening her home to paying guests and Mosimann's launching a pop-up restaurant on the bank of the Thames during the Henley Regatta. By their very nature you won't find any neon signs or overt advertising for these gigs – it's all done by word of mouth and the internet.
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"Everyone back to mine: Pop-up restaurants in private homes are the latest foodie fad"